Posts Tagged 'Dell'

Branded Browsers = LAME

In the course of my day job (techy “IT” sys admin-type stuff), I deal with a fair number of new computers — laptops, desktop machines, servers, etc..  You home users typically have to wrangle with all of the preinstalled *crud* that comes with a new computer — here, here and here — but business clients, such as our company, usually get some say in what is and isn’t loaded.

Usually.

Our buddies at Dell evidently *have* to have their hand in something on these new computers.  Anything!  So what do they do?  Check it…

Honestly…how useless is that?  Does Dell really need to ‘brand’ my browser window?  Are the Dell-branded screen, laptop case, and bootup screens not enough?  Perhaps I’ll forget where I purchased my computer from??!  Well, Dell has the solution for that.  And how *exactly* is Dell (in this case) “providing Internet Explorer”?  Just by *allowing* it to be preloaded with the OS?  Hmmm.  Good thinking, guys — and thanks for the subtle reminder. 

May I suggest a few more “branding” opportunities that you’ve missed?

To be fair, I’ve seen other vendors pull the same, lame stunt <cough> COMCAST <cough>.  Thanks, but no thanks, guys.  We can do without it.

By the way, here’s how to remove that text.

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