Branded Browsers = LAME

In the course of my day job (techy “IT” sys admin-type stuff), I deal with a fair number of new computers — laptops, desktop machines, servers, etc..  You home users typically have to wrangle with all of the preinstalled *crud* that comes with a new computer — here, here and here — but business clients, such as our company, usually get some say in what is and isn’t loaded.

Usually.

Our buddies at Dell evidently *have* to have their hand in something on these new computers.  Anything!  So what do they do?  Check it…

Honestly…how useless is that?  Does Dell really need to ‘brand’ my browser window?  Are the Dell-branded screen, laptop case, and bootup screens not enough?  Perhaps I’ll forget where I purchased my computer from??!  Well, Dell has the solution for that.  And how *exactly* is Dell (in this case) “providing Internet Explorer”?  Just by *allowing* it to be preloaded with the OS?  Hmmm.  Good thinking, guys — and thanks for the subtle reminder. 

May I suggest a few more “branding” opportunities that you’ve missed?

To be fair, I’ve seen other vendors pull the same, lame stunt <cough> COMCAST <cough>.  Thanks, but no thanks, guys.  We can do without it.

By the way, here’s how to remove that text.

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3 Responses to “Branded Browsers = LAME”


  1. 1 dblackshell April 29, 2008 at 11:33 pm

    omg! that’s it, i finaly figured it out…

    *evil*Actualy Dell provided Microsoft the neceserary hardware so they could prosper and create new OS’s… after the great $$$ impact of Windows 98 (which was less stable than 95)…*evil*

  2. 2 yipcanjo April 30, 2008 at 10:54 pm

    Sadly, I saw another “branded browser” today during a product demo. Ridiculous. In this case, though, the company providing the demo had THEIR name in the branded title bar. For instance, if I worked for Amazon.com, my browser might say “Internet Explorer provided by Amazon”.

    It’s madness that needs to stop.

  3. 3 ejofreak May 2, 2008 at 11:12 pm

    OEM branding SUCKS. I am with you. I have this with my new Dell. I am glad you included a fix for it, I will try it!


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