Gettin’ my “Bing” on!

Microsoft made a bit of a splash recently as they announced their new search (err… “decision”) engine, Bing.


Thankfully, Bing isn’t just a re-brand of their previous Live Search engine.  Rather, Bing appears to take the good of Live Search – a great home page, for instance, good search results, Cashback functionality – and it wraps them into what they are referring to as a “decision engine”.  It sounds a bit like they’re giving up on the “search engine turf wars” that they’ve been losing to Google for years now by attempting to change the game entirely.  It remains to be seen how effective this route is going to be, but I’m of the impression that this is the right track.  Google is great and all – I use it quite a bit – but the results are less than perfect.  They seem almost “bloated” at times with fake websites, old information, and stuff that I quite honestly don’t want.  Can a new engine perform better?  Perhaps.

Anyhow, I’m finding a lot to like about Bing.  For instance…

  • A “warmer” interface than Google, which is beginning to appear overly sparse and somewhat cold
  • Very fast, even though it appears to be more media-rich
  • Link “previews” when you mouse over them.  Nice!
  • Video “previews” when you mouse over them.
  • Additional “filtering” for many searches built right into the search results
  • Great home/start page graphics with informational overlays.  Cool!
  • Cashback functionality, that I actually use.  Seriously.
  • Very good search results.

I’ve been using Bing as my primary search engine for the past week or so, and I’m really enjoying the experience.  Better yet, I’m finding very little need or desire to use Google, which is different from my previous attempts to use Live Search as my primary engine. 

One *very* interesting experiment is the “Blind Search” test from Michael Kordahi.



Essentially, this portal page allows you to enter any search term, hit the ‘search’ button, and receive back three “blind” columns of results – one each from Google, Yahoo, and Bing.  You don’t know which results are which until you click on a “vote for this search engine” button, which unveils the identity of the engine you selected.  In the (above) example, I selected the left-column, which were the results from Google.

The initial roll-out of this “blind test” gave scores for each engine — showing which engine was selected most frequently — but it was clearly getting jacked somehow, and was thus removed for now.  Still, for your own experimenting, it’s interesting to put in some search phrases and decide which engine delivers the best results to you and how frequently.  In my case, I’ve ended up clicking the Google engine about 60% of the time. 

That said, it’s definitely made me think about “what” constitutes ‘better results’ from a search engine.  Is it more than just the top ten ‘blue links’?  What about the look and feel of the site?  How about linking in other media – images, video, etc.?  Quite honestly, sometimes it’s difficult to say – and the blind test really shows that.  I would venture a guess that the search results from these top engines are all quite good these days, so having additional offerings – such as what Bing is proposing – might be the right direction.

Something to think about.

Anyhow, I’m really enjoying my Bing experience thus far.  For some additional insight, check out Paul Thurott’s “Bing” review here.


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